Business Travel Tips!

When you travel the world around you, it changes the world within you. That was one of my quotes a few years ago from my travel blog when I was blogging the World Tour. It holds true to this day, in my opinion.

I have traveled a lot these past 3 months, in particular, and am often asked how I do it. How do I maintain my energy, my focus, my connections, my health. So here are my best travel tips – try them, you’ll like them.

TIP #1 – MAINTAIN REGULAR SLEEP HABITS. This is normal for me, anyway, whether I am travelling or not. But when I am on the road, it is critical for me to get my sleep. I adjust to the time zone I am in and go with it. I ensure the room is dark, cool, quiet and normally, when at conferences, for example, I always room alone. I know that many people find great joy sharing a room when attending events. That doesn’t work for me because I get enough stimulation during the business days and meetings – I don’t need the additional stimulation of someone in my room wanting to de-brief for the next few hours. It’s my down time so that I can get mentally ready for a restful sleep. That also means limited electronics or TV.

TIP #2 – GET REGULAR EXERCISE. These days, that can mean just counting your steps in the airports – they are so HUGE! It takes a lot of time and a lot of steps to get around. I hired a personal trainer this year and, when I am at home, it makes a huge difference. When I am on the road, I stay accountable, get my exercise and post photos for my trainer so I show evidence of my commitment. At a minimum, I do some Yoga moves which helps with stretching after long plane rides. I bring my exercise DVD with me, too – me and Jillian Roberts – look out world!

TIP #3 – I MAKE GOOD FOOD CHOICES. There’s not really any reason to look at a menu when I travel. I know what I regularly eat for breakfast, lunch and supper – now, remember my 80/20 rule. When I am somewhere special (like in Africa – I WILL have the chocolate croissants… just sayin’!) – I will try different foods. But for normal travel – I stick with my regular food choices – and rarely will I have a drink when I am on the road. It ruins my sleep. I know it. So why do it?

TIP #4: I KEEP MY GRATITUDE JOURNAL. Next to my exercise clothes, my Gratitude Journal is the one thing that goes in the suitcase. It IS when I travel, that I realize and recognize what a blessed life I live and I want to keep my attitude of gratitude.

TIP #5: KEEP A SENSE OF HUMOR. Travel these days can be frustrating, challenging and difficult. There are many things beyond my control. It is so important to keep a sense of humor – and I do that by people watching. I love it! Most people have their face glued to their electronic devices – I just sit, with my latte, and watch. It’s great for keeping stress levels low. (good quality chocolate and a Starbucks latte makes me a happy traveler! – find your happy place, too!)

I have travelled a lot and will continue to do so. My travels tips are not rocket science – they are pretty basic and yet they work. Try them – you’ll like them too.

Pat Mussieux is fast becoming regarded as a highly valued Canadian mentor for women entrepreneurs taking her own business from zero to a multiple 6-figure home-based business in less than 4 years. Much of her success can be attributed to her expertise in marketing, mindset and money!

Top Tips For Business Travel Safety

Do Your Research

If you’re going abroad, do some research on the country before you go. Make sure you have any vaccinations you may need and all the correct documents, and are familiar with the laws of the country. It’s also a good idea to keep up to date with any political disturbances to avoid dangerous situations.


You can never be too careful when using electronics. If you’re working whilst travelling, ensure you have arranged a data plan before you leave so you don’t have to use open Wi-Fi connections – these are not always secure and could result in data loss for your company. It’s also not a great idea to use public computers as again these are usually pretty simple to hack.

Watch your Luggage

Throughout your journey, always keep an eye on your luggage. If you are taking a carry-on, choose a bag that fully zips up and if any of your luggage contains important documents be sure to use a coded padlock. When taking a laptop, avoid putting it in the overhead as it could be stolen or damaged; instead keep it on your lap or place it under the seat in front of you. As long as you’re careful with your items you should be fine.

At the Hotel

One of the first things you should do when you get to the hotel, is check that there is security available 24/7 – available by phone and there should also be a patrol. You should also always leave the “do not disturb” sign on your door to stop anyone from coming in, and only answer the door if you are expecting someone. If you have booked the hotel independently, make sure your company know where you’re staying.

Business Travel Security

Business travel security is available; this can be especially useful if you’re going to a high-risk area or carrying out important work that you could be targeted for. They can provide risk assessment and management, travel training and close protection amongst other things. If you work for a company, you could suggest they look into this for all staff to reduce the risk of any issues and make staff more comfortable with travelling for work.

Avoiding any threats to yourself and your work should be your biggest concern when travelling. By taking small precautions you’ll make your trip run smoothly and ensure your security, leaving you to focus on the work at hand and come home safely.

Top Tips To Stay Productive On Your Next Business Trip

While others might find business trips appealing because of free travel and accommodation, all business travelers worry about is getting the maximum productivity on their trip. This isn’t particularly easy. Because they are away from their comfort zone, it can often get very difficult to stay focused and keep a track of so much happening around them.

If you are a business traveler, here are some helpful tips for you to stay productive:

1. Become Tech-Savvy

If you are not, you have absolutely every reason to become one. Technology can solve a lot of your travel miseries. A lot of people complain that travel has become very complicated. The truth is, they haven’t made much use of technology to make their trip more convenient.

So where do you begin with? Firstly, you must pack all the gadgets you would possibly need. Now you may need a lot of things, but if you don’t intend to use them a lot there is no point in carrying all the weight.

Essentially, all business travelers need a laptop and a speedy internet connection. Because you will travel to different places, it is best to arrange for the internet before you leave on your journey. There would be a lot of important messages to respond to and it’s best to stay connected.

2. Do Your Homework

Before you set out on your journey, it is very important to do the destination search. Just knowing your flight times, address of the hotel and timings of the meetings is just not enough here.

Since it might be a new destination, it can be difficult to get around and keep a track of all the routes. For this reason, it is best to do a thorough destination search. Get to know the area you are staying in and the available transportation options.

If you have ambiguities of any sorts, it is best to connect with the locals and address them all your worries.

3. Make the Most of Layovers

Because flights with layovers are relatively cheaper, you may have to book them every now and then. A lot of businessmen hate the thought of layovers because it ends up wasting a lot of their precious time. Layovers can be a very productive part of your trip. Once you have settled with all the travel formalities, move to a quiet corner at the airport lounge and get all the pending work completed. This is the right time to plan for the upcoming meetings and make any other last minute arrangements that are needed.

4. Keep Hydrated and Stay Fit

If you are a business traveler, health has to be a priority. For this reason, it is best to stay hydrated at all times. Drink as much water as you can and leave no chance of getting up during the journey for a few stretches. This helps to keep your mind and body active and helps you to focus on important tasks ahead.

5 Questions To Ask Before You Buy Health Care Advertising

In the competitive world of health care, advertisement could be the deciding factor in standing your company apart, but it takes more than just getting your name into the game. Considering what may be worth implementing as a health care advertising strategy relies heavily on what kind of experience you can offer your potential patients.

How do you determine this for your company? There are certain fundamental aspects of your company and your brand that will serve you to know before you even start campaigning. Here are 5 questions to ask before you buy health care advertising.

1. What is our company’s mission?

Successful health care advertising relies on the foundational integrity of your company’s vision. Getting clear about who you are as a company and what you have to offer will help fuel the direction of your advertising. Your potential patients respond to the tone of your message in your advertising, and one of the places this is specifically derived from is your mission statement.

2. Are we clear on our brand?

Health care advertising without strong brand identity is the marketing equivalent of driving on a windy cliff with no headlights – no clear direction, and bound to go down.

Before you pay a dime for any advertising or put your efforts in any marketing strategy, know who you are as a brand. This means doing your homework with market research, finding your competitors and understanding your vision, value and personality as a company. Without these essentials, your advertisement is driving in the dark.

3. How do our patients and prospects already view our company?

Before you start advertising, do some research on where you already stand with your audience to improve or focus a message that may already be in place. This is always important inventory to keep track of, but especially before starting a new campaign so you’re in the know before representing your brand through advertising.

4. Are we ready to start health care advertising?

Answering the above questions will help give you an idea of when to start advertising based on a solid brand personality and knowing your audience.

Another key aspect before investing in advertisement is to check in with your company to make sure you’re prepared to follow-through on your message. Delivering a consistent patient experience is key to your brand integrity, especially when advertising. Just a few bad experiences will affect your credibility as a brand and may speak louder than your advertising message.

5. What qualities do you want your brand to be associated with?

Experts say patients respond to a brand they trust and like, so what strengths in your company make you seem trustworthy to your potential patients? Identify what qualities your market responds to and then find out how you can provide that in a straightforward and approachable message in your advertising.

Make a strong case for how your relationship between patient, team and company will stand out from the competition. This may make or break your health care advertising, so make sure to get clear about your brand definition before buying anything.

Tips for Creating the Best Sign For Your Business

If you own your own business, you know that competition out there is fierce. Business owners need to come up with new, interesting ways to grab their customer’s attention and signage is a great way to do just that!

While you may be thinking signs?, that’s your new and radical idea? If the sign is done the right way, it is a great method that has been proven for years to be effective. Here are a few tips on how to get the best sign for your business.

1. Use a skilled designer: Anyone can call up a sign maker and say I want this, this and this. Designers go to school for this kind of thing, it’s their job! Even if you have a set idea, give the designers a little freedom to tweak things and give you suggestions on how to best design your sign. Also, if you’re going to be placing the signs in multiple areas, take pictures, even slight adjustments on letter size or color can be helpful in getting the most attraction in each area. Showing the images to your designer can give them a better idea about how to set things up.

2. Go for high-impact: You’re spending all this money on signage; you want people to remember it. Think about how many signs you pass just on your way home from work and how many of those do you remember? You need your sign to be imaginative, eye-catching and most importantly memorably. Make sure your customers (current and future) know exactly what it is you’re trying to get across. If someone needs your services, your sign should draw them in to your business, and if they don’t’ they should remember your sign for future reference.

3. Keep it simple and use high contrast: Even if you’re driving 20 miles an hour, it’s difficult to read a sign with a ton of information on it. Imagine going 50 and it’s nearly impossible to read more than a sentence! Get your point across with minimal words. No matter what your message, you need to make sure it can be read! White letters on a yellow background isn’t going to work, black on yellow, would be a lot easier to read!

4. Choose the right font: If you own a construction company and you use a cartoon character font, it’s just not going to look right. The type face should be reflective of your business and the message you’re trying to get out. A company like contractors should use clean cut, strong looking fonts while an art gallery may want to use a light, sophisticated script. Combining a variety of fonts in a small space can also make it difficult to read to keep it to 1 or 2 fonts.

5. Know your competition: Drive around town and see what everyone else has for signs. Getting an idea of what is out there will help you to create something that will stand out from the rest. You can always use other companies as inspiration but be sure to create your own unique sign or else you’ll just blend right in with them.

6. Make it visible: We’re not saying don’t hide it behind a bush, although we do hope you don’t do that, but simply light up your sign. Make it so it is visible 24/7. Good placement and a simple spot light or 2 is all you need to accomplish this.

Keep these tips in mind and you’ll be sure to create a sign for your company that stands out from the rest!

Smart Things to Do for Event Marketing

Promoting items or services through standout occasions is still irregular and is autonomous all the way yet is particularly successful. There have been distinctive names for it like live showcasing, event marketing, experiential advertising and so forth and this is a courageous new world for exploding products or services to customers or working in innovative overlays for certifiable spots with the single motivation of drawing in buyers.

Pulling up important occasions and ensuring that buyers are kept drawn in for quite a while after the occasion is over ought to be an essential objective that all event marketing companies ought to concentrate on and here are a couple of tips that can truly make the event showcasing organizations achieve their objective.

  1. Making occasions inside an occasion

Making little auxiliary occasions inside the essential occasion can be a savvy thing to accomplish for reaching out to the customer one on one. These occasions likewise give an advertiser the possibility of getting specifically connected with his planned clients for quality collaboration and letting them to know more about the item he is offering. Success in this sort of strategy relies on getting the clients to be occupied with occasions they have never taken an interest in and they ought to likewise appreciate that to the most.

  1. Utilizing the online networking method

On cutting edge occasions, as part of advertising processes advancement, connecting with customers through online exercises on well-known online networking platforms assumes a noteworthy part and this can unquestionably get many new doors to open for your strategies. One of the real points of interest of using online networking for experiential marketing is that your level of progress is never managed by the extent of the occasion that you have chosen, given you have arranged it in a right manner and also have the instruments for legitimately executing that.

Having proper event marketing technology is tremendously essential for accomplishing objectives and utilizing the most extreme advantages that these online networking platforms can give to a business. Having a special hash tag that is short and essential, making limited period arrangements for various online networking platforms, promoting your products both online and offline are just a part of the strategy which for the achievement of the promotional activities are intensely needed. Online networking can likewise be used for analyzing participation and keeping your customers drawn in throughout the occasion. By showing online networking information at the venue, it additionally helps to sort out any limited time battles. Telling an account of your firm’s online networking and then requesting your visitors to rate the promotional events, products, services etc. are methods for keeping clients engrossed even after the occasion is over. By this, you can surely expect enhancements in the coming days for your business.

For guaranteeing success of an occasion sorted out by experiential marketing companies, employing external specialists is a decent decision. Sorting out occasions and connecting with clients through out is clearly an occupation of expert specialists. Having the best quality manpower can possibly be the main distinction that can separate success and failure of this strategy.

Account Planning in Ad Agencies

A look at where advertising agencies stand in the present scheme of marketing management brings out some interesting findings.

There was a time in the past, till the 1960s, when the ad agency knew more than the client about the market, the category and subsequently the client’s business. The client was bothered only about the immediate sale of his product which was covered by his sales department and the marketing functions were taken care of by the people in the ad agencies they hired. It is no more the case now as all companies have marketing departments of their own.

Once the clients started pulling out marketing people from the ad agencies Stanley Pollitt of BMP and Stephen King of J Walter Thomson invented the Account Management function as an alternative to their Marketing Department. This new function had the job of understanding the market by thorough research and market intelligence and helped the client in setting up their marketing plans and advertising budgets.

This would in course of time become a crucial area within the agency but the Planning aspect has been unfortunately given less and less emphasis of late.

The ad agency people are supposed to be like marketing doctors who studies the market minutely, diagnoses the problem accurately and suggest the right communication and branding remedies. For this the agency has to know or learn the inside out of the market place of the clients they are dealing with. The client is supposed to give a clear-cut idea as to the symptoms, or what is the marketing problem they are facing and it is the agency’s job to work out the cause for the symptom and give suggestions based on that diagnosis.

What creates the problem is the attitude of the agency people towards their role as the communication partners of the client. They feel that the client has to provide all the information regarding the brand as well as the market and their only job is to create communication that is suitable for the product and the target audience. This means that the agency is many a time left treating the symptoms rather than the cause. Because they are like doctors who have neither studied human anatomy nor the pathology of diseases!

One reason behind this is the general human tendency of thinking that they know everything. But many of the personnel in the bigger agencies have hardly any connect with the rural market or the Aam Admi, the common man. They were born and brought up in the cities with a silver spoon in their mouth, had their education in privileged schools and colleges in the said cities or abroad and are ensconced in air-conditioned offices in the above cities. How do they understand the psyche of those who toil in the fields? How do they empathise with the housewife who walks five kilometres daily just to get potable drinking water for their daily food? And if they don’t, how do they communicate to them?

The second reason is that there is no accountability. The agency is supposed to build the client’s brand there by increasing the sales and profitability. But the measurement of advertising results is so nebulous a phenomenon that the agencies are able to get away with murder. Of the numerous marketing initiatives it is very difficult to hold one particular activity responsible in increasing sales or the lack of it, which makes assessing or evaluating agency and ad performance even more complicated.

The third is that agencies seem to think that undercutting commission is the basis of competitive advantage and the ignorant clients go along with the belief. It is like saying that I will go to X doctor rather than Y because his fees is lower even though he may be unable to diagnose your case properly or give you the correct medicine.

Since the buying power of the urban areas is still higher than the rural many advertisers get away with talking to the urban and the rich, educated rural gentry. Especially since the urban population itself provides a big enough canvas in India.

On the other hand smaller agencies in smaller markets peopled with persons having roots in the rural hinterland unfortunately go the competitive pricing and under cutting the commission route to fight with the big fish rather than creating a niche with their core competencies and market savvy.

And since there is no alternative in sight the client’s either don’t understand that they are being short-changed or understanding it still go ahead as there is no or little choice. What all these means is also that the agencies don’t get the respect they need and the clients don’t take their suggestions to heart.

But once some agencies develop the gumption and capabilities to stand apart, get into the nitty- gritty of understanding the market and start providing the clients solutions based on their reading of the causes, besides helping out the client in the execution of the plans so that there is a measurable increase in sales and profitability then there is hope that the clients will start taking the agencies seriously.

Move Your Business Forward With 3 Simple Steps

1. Your Dream

Kids always have dreams. Then something weird happens as you get older and get into the job world.

You tend to get realistic. You start justifying why you really don’t want your dreams. Have you found yourself saying things like, If I have a huge house, I would just have to spend more time cleaning it, or a big lawn takes too much work so I just want a small townhouse?

There is nothing wrong with that, but is that really your dream? Do you have naysayers in your life who are squelching your dreams?

If you have a big dream, nobody is going to shake your tree. Naysayers won’t matter.

I challenge you to get your dream back.

Write down your big dreams. Dreams that are so huge the only way you can accomplish them is through your business. You can accomplish good things with a job, but you will never be free and will always be controlled by your boss.

With your own business, you have the freedom to dream and really make a difference in the world. You can accomplish some amazing things with a successful business of your own.

2. Work Habit

You will never accomplish your dreams without an extraordinary work habit.

You may not have a perfect skill set, but you can always outwork your imperfections.

You may be imperfect in the skills it takes to build your business, whether it be network marketing, launching a product or service, but if you outwork your imperfections and work on a regular basis, you will always win!

Let’s say for example you want to become a successful blogger. Begin by making blogging a habit and read 5 blog posts a day 5 days a week. That information will compound in your brain and you will have read 25 blog posts in a week and more than 100 in a month.

That will set you apart from 99% of the people attempting to blog online.

The next step is to write and promote 5 blog posts of your own each week. By continuing to build on this process, you will become an excellent blogger that will set you apart, but it takes a consistent work habit.

3. Attitude

Very simply – keep it Positive.

Being happy is a choice. We are constantly bombarded with negative news, so balance out the negative with positive information. Listen to, read and fill your brain with positive and encouraging thoughts.

Think about who you associate with and who you listen to? Are you choosing these people based on the positive energy they bring into your life and business?

When it comes to building a business, everyone will stumble and fall. That’s why it’s so important to surround yourself with mentors and people who will pick you up and encourage you to continue on the path.

This reminds me of a story a few years ago at a Special Olympics event. 9 children were lined up at the stating line for the 100 yard dash. The goal was to run the race to the finish and win. As they started off, 1 little boy stumbled and tumbled and began to cry. All the other 8 children heard him cry, slowed down, looked back and then every one of them went back to help him.

All 9 children linked arms and walked to the finish line together. The cheering from the crowd went on for several minutes!

Keep your attitude positive and surround yourself with positive people and you will reach your dreams a winner!

Serviced Office Space: Get Lazy, Grow Your Business

How is that possible? Did that baffle you? Probably, this is the reason why you stopped by to enquire. All of us lead a life which is akin to an oxymoron. We like ‘free gifts,’ but gifts are always free; how can ‘original copies’ be original? Similarly, how can you be lazy and yet grow your business?

In a recent survey by the World Bank group, the ease of doing business in India has improved by four ranks. Both Delhi and Mumbai have enforced new reforms for a start-up so as to make it a relaxed affair. They have eliminated the need to obtain a certificate to start business operations. Going another step forward, they have also eliminated the need for minimum capital requirement. Delhi has also made securing electricity connections faster and simpler.

Through this, it is believed that the level of start-up planners would now grow and India shall automatically reap its benefits. All things acceptable. But, just let us ponder for a moment, even if a prisoner is offered to live in a highly hygienic environment, offered lavish food to eat, is given the chains made of gold… but, at the end of it, he will still remain a prisoner! He will not be free until and unless there is one person who gives him the key to escape from it.

Do you think eliminating the need to get a license to work, slashing minimum capital requirement, securing electricity connection easier will really pamper the need for a soft landing of a start-up? There are thousands of miscellaneous thoughts and things as soon as one plans to establish an organization.

Realty buying

First and foremost is the location. How many of those planning to launch a start-up have thought of using their garage or basement? Realty buying is still a far-fetched dream that comes true only for a handful of them. Prime location is a thought that never even dares to buzz around them. They know their implications and barriers, of course. An office space in Delhi NCR sound mouth-watering but too far to realize monetarily.

If not buy, then rent?

Those implying their business on rent are able to achieve a certain target for themselves. But, still, a brick and mortar set-up with not so easy landlord relationships, lease agreement, electricity bills, water bills, helping staff, admin staff, furnishing the office eats up half of the time and energy which, if channeled into the business, would have reaped entirely a different scenario. Which is why, winding a business becomes a thought that eats you from inside. That’s because you have invested your energy so much.

Now, you will think, what is the matter? These are obvious stages to establish oneself from a scratch. True. One has to go through the lowest ebb to reach the peak but the journey can be much easier and sans trouble if one is updated about the concept of business centres in Delhi, Gurgaon, Mumbai or such metropolitan cities of India. It is a concept which is quite common in the US and UK. That’s how you can grow your business and yet be lazy about managing the back-end processes.

One best thing about renting a serviced office is that you get access to the prime location quite easily. You are nearer to your client base and you don’t have to worry about all those hassles mentioned above. Now, that’s called a soft landing. While plying one’s business, the serviced offices gives one the flexibility to expand and focus more on their own business rather than minding the miscellaneous activities.

It is not just location, but immense flexibility

Flexibility in terms of a set-up which can be winded up quite easily without actually giving you much pains of establishing it. There are a lot of start-ups that ply on rent and yet are not able to cope-up. After that heavy investment, it becomes a tough job to step-back but, with serviced offices, you don’t associate the pain of settling everything from a scratch and then shutting down. It is of course not a cheaper option but instead of handling so much things on one shoulder, one can always choose to share it. On the positive note, when you focus your energy only on your business without minding the hassles, then one is sure to grow.

Today it is just you, tomorrow may be it is two?

The point is, where will one adjust the increased staff once one is in a mode of expansion? Only a serviced office lets you do that. With the expanded staff you also need the technological support that supports your business activities. A business centre is usually technologically advanced, it exposes one to a plethora of cost saving methods of traveling like, video conferencing, IP enabled phones, meeting rooms, etc..

The bottom line is

Get lazy and grow your business with a lesser risk by renting a serviced office instead of a conventional one. It is time to update and leverage your business to a newer level. Happy starting!

Strategies For Enhancing Company Profits For Greater Financial Health

Small and growing businesses are often tasked with the challenge of making do with inconsistent profits. While their overhead costs remain fairly static, they may not have enough regular money coming into pay their bills on time. With the right strategies, however, these entities can bolster and build their bank accounts for greater financial health overall. Following are several tips that owners of small-sized companies can put to use right now.

Stop paying your bills long before they are due. Although you might feel hard pressed to resolve these debts, keeping your money in your own bank account until bills are actually due is a much better way to manage your funds. This way, your cash can continue earning interest and actively working for you for as long as possible.

Make sure that your investments in new equipment and other resources are actually adding value to your business. New investment decisions should be entirely data driven in order to ensure wholly positive outcomes. When they are, all new tools will increase your productivity and overall capabilities so that you are primed and ready for expansion. Buying resources that grow your business will help you enjoy greater consistency in your profits over the long term.

Take inventory of the tools and equipment that you currently own and eliminate any redundancies. You may have a number of resources that all perform the exact same function. Equipment rental costs and maintenance fees for the goods that you own outright can add up fast. Make sure that your are only maintaining what you need by conducting a full equipment inventory on a regular basis.

In addition to lowering your overhead costs by inventorying your goods, you can also find items to sell. The resulting monies can be stashed away in your savings account where they can collect interest. Should cash flow issues ever arise, you can always fall back on these savings in order to quickly and easily resolve your money troubles.

Determine whether or not there are any redundancies in your workforce. These are evidenced by multiple employees who are performing the exact same job but who are not providing any additional benefits by doing so. You can streamline your team by redistributing job duties are by letting unnecessary positions go. While this might be a tough choice, it could be essential for the ongoing health of your organization. Remember, unnecessary overhead costs can diminish your profits considerably.

Consider going paperless so that you can control or even eliminate unnecessary supply costs. This is a fast, easy and wholly convenient transition given the expedience of scanning equipment and online data archival systems. Taking your documents to the cloud can also boost your public image by showing the world that your company is an environmentally-friendly one.

Align yourself with a good debt collection agency in order to clear out your delinquent accounts. Many growing businesses have financial troubles simply because they are unable to get large numbers of clients to pay for the services they have already received. These agencies can use proven collection tactics to help you collect on old invoices while continuing to maintain comfortable and profitable relationships with your existing customer base.